FUNDAMENTALS OF DIGITAL MARKETING




The 5 D's of Digital Marketing


1. Digital Devices

What is your communication strategy to reach your desired target audience? As a part of creating a successful Digital Marketing strategy, we need to identify the platforms on which our audience is most active, whether laptops, tablets, tv, smartphones or smart devices. Maximize these platforms to interact with browsers, websites and applications online.


2. Digital Platform

A wide range of digital platforms can be incorporated into digital marketing strategies in multiple ways. Working from a data analytics point/ gaining insights about your target customers i.e. their online behavior, their previous purchases or interests will strengthen your digital marketing strategy. Your brand needs to have a digital/ online presence in order to be accessible to all users and desired consumers. A digital presence will enhance and optimize brand promotion. Social Media platforms are a key strategic tools to reach your desired audience in real time. We recommend using popular platforms to reach a wider audience such as Instagram, Facebook, TikTok, YouTube, Twitter etc.


3. Digital Media

With devices and platforms out the way, we need to consider different electronic media, which simply defined is how we connect to our desired target audience on the chosen platforms. There are various digital media tools to choose from, each with an effective call to action for example using the web and search engine results to give attention to your brand, increase awareness; mobile applications specifically for e-commerce brands to help drive sales; or for a more personalized approach use communication tools such as messenger or emails.


4. Digital Data

A direct result of the first the components of digital marketing. The data includes all relevant information about your potential customers, data that enables you to encourage consumers to purchase your products or services or at the very least to know more about your brand. What we do with the data will also determine how successful our brand could be, bearing in mind not all data about users are included since private information is protected y law. The data will include behavior such as visibility of organizations they are registered to, and/or their engagements with other brands and businesses.


5. Digital Technology

As a brand or product seeking maximum reach, you are encouraged to utilize modern technologies to intrigue your potential customers. This would be considered the 'Cherry on the Cake' for digital marketing strategies, for example using in-store kiosks, where you'll be able to display advertisements about your brand and increase potential conversions with your desired customer.


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